Brand Summary: We have always been ridiculously absorbed with climbing on plastic. Back when our climbing peers saw indoor climbing as only ‘practise for the real thing’, we saw it as an end unto itself. We were infatuated with climbing holds long before we began making our own and once we began - our own shapes, from our own ideas - our obsessiveness dialed itself up to eleven. We fixated on every detail and element to make the best climbing holds we could. After many years of improving our skills as shapers, growing our brand and meticulously building our business - we happened across a Japanese term that summed up our approach: Kodawari.

Kodawari, roughly translated, means: a sincere, unwavering focus on what you’re doing, with a goal of making it perfect, while simultaneously knowing that perfection is impossible and that the finished work itself is most the crucial element. It is often used to describe the sort of individuals that spend a lifetime devoted to their craft; taking meticulous care in craftsmanship, design and service. We live the philosophy of Kodawari at Teknik everyday in our work. But… we really don’t take ourselves too seriously; just think of the names we come up with for our various sets. We laugh a lot!

Our Thoughts:  Teknik is known for creating definitive, minimalistic, and comfortable shapes that any setter is psyched to work with, models of design that are often imitated but never replicated.  Recalling the first two-tone color original Fat Pinches from the Boulder Rock Club in the early 2000s, watching Seth, Zoe, and Nels Rosaasen compete in the PCAs, and just being inspired by the purity of the designs – Chris has always loved the brand and shared the passion for plastic that is at the Teknik core, well before Thread Climbing developed.  It’s like there’s a poetry to it all – from the simple Teknik logo start, the obsessive work to perfect, in the shapes themselves, to the uber duper fresh hold set names.  From the Scarabs to the Bullies, the Problematics to the Super Villians, Hulk to Duck Pods, the massive portfolio of classic shapes with incredible variety is always growing, as the restless creativity and innovation Seth and Zoe have is never-ending.  It’s hard to choose favorites, but any way you go, Teknik has the perfect shape for setting needs.  The shapes, the brand, the people, the history, the authenticity – everything about Teknik – simply superb.