Brand Summary:  So iLL was created a decade ago to forge new paths for indoor climbers. We moved the industry out of the dreary, cold warehouse walls and into the sizzle of unchartered terrains.  A meager beginning with dial-up Internet and calling cards, we knew it was time to take hold of the impossible and starve our doubts to death.  Though the complexity of our methods has escalated since pouring holds on that porch, our passion remains the same.  We exist to empower, protect and inspire you on the journey.  We will continue to explore the world of high design and responsible production to help constantly improve your experience indoors and out.

Our Thoughts:  So iLL’s recognizable branding is always reflective of their creative and diverse offering and the Chancellor brothers have somehow always just understood where climbing is and where it is going, in their own unique way.  So iLL has an extensive line of distinctive designs that you can depend on to add variety and flair to hold inventory, and Jason Kehl’s imaginative and refined shaping has continually established the So iLL brand as iconic.  They’ve made their own mark and are always doing it their own way, which we love.  Thread has been proud to work with the So iLL brand since when the Wisdom Tooth and Stomach were among the most popular features in the gym industry and through over a decade of evolution for the brand.  Watching a person squint one eye at what some considered the gimmicky craziness of the Baby Supreme, then seeing climbers drawn in and excited by the funky style, then clamor to the wall to mantle the big shape, is what makes So iLL who they are, no apologies.   Complete lines from the Bubbies, to Spheroids to the super fun Wrecktangles holds and fiberglass volumes, inspire setters and pop off the wall.